So, Apple Pay was launched here in Finland (as well as in Sweden and Denmark) yesterday. At the moment there are only 2 companies that have support it (Nordea, a Nordic bank, and St1, a gas station company, both operate also in Sweden) but there was a lot of media coverage of the launch. The company I work for was involved in getting things done for St1, which meant that we got our fair share of publicity too. Let's see how that will work out for future projects.