Yes and no. We do drink beer every now and then, but we also host events where we serve beer. So, it won't get wasted (pun intended).

Also, I think it was partly a dare. This 1000-pack of beer (to be precise, it's a 1080-pack, 5 layers of 9 cases of 24 cans) was released by a brewery as a response to a 100-pack another brewery released a while back. The shop from where my colleagues bought it from thought it would be more like a marketing thing and that nobody would buy one.